One direction video diary 1011/25/2023 One research method I’ve used extensively in the past couple of years to gain a deep, inside look at consumers’ rapidly evolving interactive behaviors is the video diary. It’s about designing an overall user experience that spans multiple, complementary, yet different user interfaces. This is not research to enable the incremental change of existing user interfaces. It takes a holistic immersion in the consumers’ world, with all of its devices and complexity of options, by people who understand design, user research, and consumer decision making. They offer a deep, but narrow slice of reality, are too brief, and occur in only one setting. In-depth interviews that take place within a user’s context-known as in-context interviews or contextual inquiry-are not sufficient either. The most common user research methods-usability testing, A/B testing, and online surveys-are not adequate for fleshing out usage scenarios in the coming multichannel world. This isn’t really a far-out scenario nor is it just more of the same old ecommerce user experience. She could then look for various sources of the products making up the whole outfit, balancing price with the reputations of retailers. Then, she might even tap an Accessories link to see images of coordinated accessories superimposed on the dress her virtual model is wearing. She might find a similar dress elsewhere at a lower price. Later, while watching TV, she could pull up the dress she found earlier. While waiting for a response, she could save the dress to a shopping list she’s creating on the retailer’s Web site, then check other sources for a similar dress while browsing on her iPad. For example, a woman shopping in a store might scan a dress tag using her iPhone’s camera, view the dress on a virtual model of herself, and post the image to her social network for advice. The theory of relativity is making its way into UX strategy! Zooming In As consumers become comfortable with emerging technologies, they are trying new combinations of interactions that help them to optimize the usefulness of these technologies.Īs consumers become comfortable with emerging technologies, they are trying new combinations of interactions that help them to optimize the usefulness of these technologies. We need to design user interfaces that take into account the existence of similar interactions and information on other devices, with the goal of meeting related, but different needs. The existence of similar user experiences on various devices and in different channels influences the patterns that designers employ when designing a particular user interface. We don’t simply need to design more user interfaces. We need to think about these for sure, but we also face an entirely new set of UX issues. Satisfying this demand is not simply a question of thinking about and producing solutions for more of the same types of UX issues. It also fits in well with the dominant agile ethos.īut there is a problem. This is an understandable attempt to reduce complexity and keep up with the demand for UX design work. A common solution is to introduce a uniform set of standards and patterns that work across all platforms. In response to all of the complexity that change has thrust upon us over the last few years, the clients and UX teams for whom I consult are often tempted to zoom out to get a bird’s eye view of the overall landscape.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |